Concept

A video and audio experience of a world-renowned 5-step brain detoxification process by Dr. Caroline Leaf.

Availability

Global

What Wve Did?

UI/UX, iOS & Android App, Backend, Live Support

Industry

Lifestyle, Health

Platforms

iOS & Android

App Features

The app explores the potential of brain stimulation and detoxification through audio and video sessions.

1 Audio / Video Sessions

with 21-day cycles

Each session/day has a series of audio and video streams in the calming voice of Dr. Leaf herself with the custom media functionalities, session history and ability to analyze user patterns. The cycle resets every 21 days and asks users pre-defined questions to determine their progress through the platform.

2 Mini Audio Guides

for a sneak-peak into the platform

Users can walkthrough a series of monthly updated audio tracks that help them with different aspects of stress relief, brain simulation and detoxification which gives a virtual sneak-peak into the main 21-day program. The audio series are regularly updated using the customers' feedback to improve the impact of sessions.

3 Reminders and Subscriptions

for a stress-free platform usability

Users are encouraged to set reminders for completing the sessions on time for the program to be effective. A robust subscription model with monthly and quarterly payments, allows a focused group of people to enjoy the platform and its features.

Re-Branding / UI UX

Old Design

New Design

Logo Design

With a switch in branding, the logo had to represent what the older platform stood for so that the transition was seamless for already existing users.

Aa

Poppins Regular

Aa

Poppins Semibold

Aa

Poppins Bold

Challenges

1 Complete Rebranding

This is the next version for the Switch App. Client wanted us to do complete rebranding with new colors and graphics for their existing app in the minimum turnaround time. We focused on re-designing all the screens in such a way so that we can utilize 95% of the existing code. We achieved this by keeping the same number of elements on each screen as they were in the previous version.

2 Round Seek Bar for Media Player

Client had requested us to come with a more intuitive seek bar rather than a traditional horizontal bar. We came up with the idea of keeping a round seek bar and this transition proved a little bit challenging as we were supposed to manage the 15-second forward and backward audio seeks on the new bar. Our team made a fully custom seek bar and media player to accommodate any future media add-ons.

3 Increase/Decrease Audio Pace

A major user feedback in version 1 was the speed of the audio guides. As the application is built for mind relaxation, we needed to hear our users and bring a feature which enables them to slow the pace per their comfort level. We added 4 levels of speed tunings (0.5x, 1x, 1.5x and 2x) to accommodate a variety of needs.

4 Tiled Mini Neurocycle Audios

In version 1 the mini audios were displayed in a clickable list view, which was now to be changed to a grid view with thumbnails and the ability to play/pause directly from the grid icons. Wve redesigned the whole module while keeping 75% of existing code to match the client’s delivery expectation and made each grid icon act as play/pause the button.

5 API Versioning

As the application has more than 100,000 users, we needed to come up with a solution which wouldn’t affect these existing users during a major platform update. So we copied all existing APIs to the newer version and deployed a separate server instance to get the v2 live and transfer all database and users to the new version overnight without any downtime.

Growth Metrics

This App Been Featured In

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Tech Stack

Download Now

Try the App on App Store & Play Store

The rebranding improved user retention and reduced acquisition costs by a good margin and helped us listen to the immense user feedback that our support team was monitoring 24x7, representing as Neurocycle's online support.

App Store](https://itunes.apple.com/us/app/switch-app/id1460119837?ls=1&mt=8) Play Store](https://play.google.com/store/apps/details?id=com.switch_android)

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